- São Gonçalo dos Campos, Brazil
- The challenge
- Gentle handling of high-quality articles; multichannel distribution of six different brands
- Core technology
- OSR Shuttle™, Pick-it-Easy workstation series, KiSoft logistics software, fast-mover autopickers, sorter technology
- 60,000 items per hour
The Boticário Group is a leading cosmetics company, not only in Brazil but also worldwide. Each year, the company produces around 300 million cosmetics that are sold in 15 different countries. The Boticário Group combines six different brands under one roof, including O’Boticário, and is the largest cosmetics franchise in the world with 3,800 shops. The Boticário Group’s products can be found in the franchise shops, online or through direct sales and in pharmacies, multi-brand stores and department stores. The Boticário Group aims to deliver their comprehensive article range as fast as possible and in the best quality, and therefore selected automation technology by KNAPP for their two distribution centres in Bahia and São Paulo.
O’Boticário’s goal for the design of these DCs was twofold: to achieve maximum productivity and the highest degree of technological excellence. The very latest automation technologies combined with KNAPP’s unique process know-how make the warehouse in Bahia arguably the most innovative distribution centre for cosmetics in Latin America. The OSR Shuttle™ is the at the heart of the KNAPP solution, and as an all-in-shuttle, is responsible for important processes such as storage, picking and replenishment for the picking areas. Along with the OSR Shuttle™, fully-automatic order start stations, fast-mover autopickers and sorter technology all ensure that dispatch sortation runs smoothly and efficiently. The control, monitoring and optimization of the components is handled by the KiSoft software. The manual processes are also supported by the software; in the manual warehouse areas, for example, Pick-to-Light displays guide the employees through efficient and error-free order fulfilment. In this way, the distribution centre in Bahia achieves a throughput of 4,500 cartons per hour, thereby surpassing the anticipated performance.
“All the processes are so simple, fast and highly-efficient that the solution can currently process 60,000 items per hour and even has the potential to increase performance in the future. I am very happy to have the privilege of working with the Boticário Group as a partner and of supporting them on their path of success.”
Marcio Schilling, Director Sales, KNAPP Sudamérica