The core of the automated FFC in Cologne is our E-Grocer solution. Specially developed for online food retail, the solution makes it possible for groceries to be rapidly supplied to customers. The system successfully incorporates manual and automatic processes, making order processing efficient and reducing both costs and transit times. Thanks to sequencing by customer and optimal delivery routes, the groceries arrive at customers’ homes fast and fresh.
REWE’s range of goods comprises over 20,000 groceries – from fruit and vegetables, dairy products and drinks to fresh, frozen and shelf-stable goods – offering customers a vast array of food and beverages online. The center’s high degree of automation allows, contrary to popular belief, gentle product handling, and the cold chain is maintained across all areas, from incoming goods to delivery. All this allows customers to choose from a large selection of fresh groceries.
The new logistics center has been designed with future growth in mind and processes groceries stored in a range of different temperature zones. Customers can choose to have their orders conveniently delivered to their door, with same- or next-day delivery, or to pick them up at a pickup station. Here, it’s crucial that the time window between placing an order and delivery is kept as short as possible and that the delivery times are considered throughout the day.
At the 16,000-square meter FFC using state-of-the-art technologies and optimum processes, customer orders are prepared for same-day and next-day deliveries.